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The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk! |  | Authors: Al Ries, Jack Trout
Publisher: HarperBusiness
Category: Book
List Price: $15.99
Buy Used: $0.36
as of 9/9/2010 09:22 EDT details
You Save: $15.63 (98%)
New (40) Used (91) Collectible (7) from $0.36
Seller: Value Promenade
Rating:  131 reviews
Sales Rank: 10309
Media: Paperback
Pages: 143
Number Of Items: 1
Shipping Weight (lbs): 0.3
Dimensions (in): 7.8 x 5.2 x 0.5
ISBN: 0887306667
Dewey Decimal Number: 658.8
EAN: 9780887306662
ASIN: 0887306667
Publication Date: April 27, 1994
Availability: Usually ships in 1-2 business days
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| Features:
| • | ISBN13: 9780887306662 | | • | Condition: New | | • | Notes: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed |
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Product Description
Two world-renowned marketing consultants and bestselling authors present the definitive rules of marketing.
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| Customer Reviews:
Showing reviews 1-5 of 131
 Good Book August 4, 2010
R. A. Nash (NYC, NY)
I have the audio CD and felt I needed it in a book format for safe keeping of the info. Very informative and I would suggest it to anyone trying to understand marketing.
A Must Read for Small Business Owners May 6, 2010
Ed Hampton Performance Perspectives LLC (Oviedo, Florida USA)
I don't normally review books. But I feel "The 22 Immutable Laws of Marketing" has provided me so much value that I would feel guilty if I did not speak up for it.
This is wonderful read for anyone who is in business but either does not have a marketing degree and/or cannot afford to hire marketing talent.
The book is very simple - but NOT simplistic. I have put the ideas in this book in marketing my business.
And I find the ideas of the book bridge very well into management and leadership practice with good results.
I recommend this to my clients as a "must-read".
Reflecting His grace and glory,
Ed
Drive On!
My review April 13, 2010
Mike Anderson
I read this book 9 years ago and many of the laws still apply strong today. If you want to market a product it's a quick/easy read that could save you thousands in marketing trials and errors.
It's straight forward but uses common sense practices that you do not find in more modern/wacky books.
The best little book on Marketing January 7, 2010
Edward H. Tran (San Jose, CA United States)
I've read numerous books on Marketing. I must say this little gem is the very best. The book was originally written about 15 years ago so many of the examples are a somewhat outdated, but you can still see the points easily. Short chapters with fun and interesting stories on real-life companies. A very enjoyable read, yet it makes you think. Buy the book. Read the laws; and violate them at your own risk!
Good but dated October 12, 2009
Rob W (California)
This was an easy read with simple concepts that can be put into place easily (if you ignore the politics of doing so). However, the dated examples are a bit distracting.
Showing reviews 1-5 of 131
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